Television Commercials

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DeprongMori
Joined: Fri Apr 04, 2014 1:59 am
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Re: Festival Circuit 2019

#201 Post by DeprongMori » Thu May 30, 2019 1:57 pm

This discussion of “adverts by auteurs” is worthy of its own thread.

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BenoitRouilly
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Re: Festival Circuit 2019

#202 Post by BenoitRouilly » Thu May 30, 2019 3:03 pm

colinr0380 wrote:
Thu May 30, 2019 1:52 pm
Doing a quick search of the Lürzer's Archive site uncovers:
Here is a very convenient website.
Wow thank you for this list. You've cited the ones I know from the top of my head and more.
I would add Tony Scott, Adrian Lyne, David Fincher, Alex Proyas, J.C. Chandor, David Cronenberg, Zach Snyder, Michel Hazanavicius, Quentin Dupieux

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Matt
Joined: Tue Nov 02, 2004 12:58 pm

Re: Festival Circuit 2019

#203 Post by Matt » Thu May 30, 2019 3:06 pm

DeprongMori wrote:
Thu May 30, 2019 1:57 pm
This discussion of “adverts by auteurs” is worthy of its own thread.
One like this maybe.

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knives
Joined: Sat Sep 06, 2008 6:49 pm

Re: Festival Circuit 2019

#204 Post by knives » Thu May 30, 2019 3:08 pm

In the '90s as well some one came up with an omnibus of these sort of films called Kings of Ads. I have no clue if it is available anywhere.

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domino harvey
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Re: Television Commercials

#205 Post by domino harvey » Thu May 30, 2019 3:12 pm

It is highly unlikely that we will ever have a list project devoted to commercials. You can still vote for a commercial you dig in the decade lists (or perhaps some mini-lists, depending), if you love any that much

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BenoitRouilly
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Re: Festival Circuit 2019

#206 Post by BenoitRouilly » Thu May 30, 2019 3:39 pm

Matt wrote:
Thu May 30, 2019 3:06 pm
DeprongMori wrote:
Thu May 30, 2019 1:57 pm
This discussion of “adverts by auteurs” is worthy of its own thread.
One like this maybe.
Thanks for this thread.
knives wrote:
Thu May 30, 2019 3:08 pm
In the '90s as well some one came up with an omnibus of these sort of films called Kings of Ads. I have no clue if it is available anywhere.
[EDITED] Is that it? Made by Jean Marie Boursicot. Although this one says it's number "002"
domino harvey wrote:
Thu May 30, 2019 3:12 pm
It is highly unlikely that we will ever have a list project devoted to commercials. You can still vote for a commercial you dig in the decade lists (or perhaps some mini-lists, depending), if you love any that much
I see. A TV advert can take up the space of a feature film? I knew about short films, but it's hard to compete indeed for TV adverts.
Anyway, whatever form it takes is fine. Maybe just a list on this new thread...
Last edited by BenoitRouilly on Thu May 30, 2019 5:58 pm, edited 2 times in total.

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domino harvey
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Re: Television Commercials

#207 Post by domino harvey » Thu May 30, 2019 3:40 pm

I mean, for sure feel free to list some of your favorite commercials in this thread!

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swo17
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Re: Television Commercials

#208 Post by swo17 » Thu May 30, 2019 3:41 pm

Some commercials (like the Spike Jonze one with FKA Twigs) could easily be mistaken for music videos--would they be eligible for the music videos list?

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domino harvey
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Re: Television Commercials

#209 Post by domino harvey » Thu May 30, 2019 3:45 pm

Hmm, good question. My basic metric for what constitutes a music video was going to be that it had to be a video of non-feature length devoted to presenting and visually accompanying one song (I don't want to get into time limits since Thriller and other rather long Michael Jackson vids unquestionably should be eligible, but Guava Island shouldn't), so if that commercial fits the bill in that the whole song (or a "radio" edit length version, at least) plays out, I guess technically yes?

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swo17
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Re: Television Commercials

#210 Post by swo17 » Thu May 30, 2019 3:50 pm

I think it does. Another question is how much of the video can be not presenting the song to still qualify. Windowlicker for instance has a four-minute intro before the song kicks in, but that's unambiguously a music video.

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domino harvey
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Re: Television Commercials

#211 Post by domino harvey » Thu May 30, 2019 3:56 pm

So long as the music video portion featuring the song is the central focus, it's okay. I'm not going to come up with a ratio or anything, because again, Thriller belongs in contention and breaks just about any arbitrary rule beyond what I laid down above

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The Fanciful Norwegian
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Re: Television Commercials

#212 Post by The Fanciful Norwegian » Thu May 30, 2019 4:21 pm

Wong Kar-wai's advertising work was mentioned way back at the beginning of this thread; here are links to most of it:

Takeo Kikuchi (there was also a ten-minute short that came out of this campaign, but it's only available online in extremely poor quality)
Motorola (also very poor quality)
Suntime Wine
Lacoste
BMW
Orange
SoftBank
Lancôme (1, 2)
Dior
Philips
Ralph Lauren
Louis Vuitton
Shu Uemura
Chivas (1, 2)
Maysu

One that I can't find anywhere is a spot for Konka starring Maggie Cheung. Wong also directed some Dior commercials featuring Sharon Stone but I'm not certain which ones those are—these are the most likely candidates I've found: 1, 2.

Most of Hou Hsiao-hsien's work in advertising in on Youtube, in high-quality versions, via this playlist (the spot for the Toyota Surf VX4 even includes a cameo of sorts for Dust in the Wind). Other ads not on this playlist include a spot for CTBC Bank and a few for Chyi Realty (1, 2, 3).

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colinr0380
Joined: Mon Nov 08, 2004 4:30 pm
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Re: Television Commercials

#213 Post by colinr0380 » Thu May 30, 2019 6:12 pm

swo17 wrote:
Thu May 30, 2019 3:41 pm
Some commercials (like the Spike Jonze one with FKA Twigs) could easily be mistaken for music videos--would they be eligible for the music videos list?
It was interesting to have noted by this article that the mirror version of FKA Twigs does a switch with her during the dance at the end of the video, suggesting that this could be the proto version of Jordan Peele's Us. Maybe Peele is just a big Spike Jonze fan?

Or maybe the suggestion is that Apple Home Pod takes you over if you drift off to the music it is playing, like one of the body snatchers pods?

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BenoitRouilly
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Re: Television Commercials

#214 Post by BenoitRouilly » Fri May 31, 2019 8:19 am

The Fanciful Norwegian wrote:
Thu May 30, 2019 4:21 pm
Wong Kar-wai's advertising work
Philips
This one is marvellous, with the aesthetics of 2046. All in all great adverts.
However the 1st Lancôme (woman perfume) is ugly, nothing like WKW's style, which is recognisable in the other ads. Even the Lancôme 2 (Men perfume) is a little better.

I note that I edited my post upthread where the link for the Kings of Ads video was missing.

Here is a French website on international TV adverts : Culture Pub (formerly a TV broadcast)

Also other search engines : Ad Views ; Clipland (which does Music Videos as well) ; Curlie ; Classic TV Commercials .

And a search engine for actors appearing in Ads : AdWhois

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tenia
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Re: Television Commercials

#215 Post by tenia » Fri May 31, 2019 9:17 am

Regarding Gondry, he also made a very short film opening showings in some French arthouse theaters. Not exactly a TV commercial, but could be considered a commercial in some way.

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BenoitRouilly
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Re: TV adverts by Auteurs

#216 Post by BenoitRouilly » Fri May 31, 2019 1:46 pm

Roy ANDERSSON

made close to 400 TV adverts since 1969
we can see his style evolve toward what is his style now in feature films
Studio 24 his production company in Stockohlm
A YouTube playlist with a few examples in 4 parts


Jean-Pierre JEUNET

A playlist on Culture Pub of 9 adverts
  • La machine à remonter le temps - MILKA (2016)
    Train de Nuit - CHANEL (2009) / Making of
    La maison du bonheur - EDF (2002)
    Le tribunal- RENAULT (1999)
    Parlons d'avenir - BNP PARIBAS (1998)
    La première fois - RENAULT (1993)
    Les vendeurs - RENAULT (1993)
    L'ascenseur - SÉCURITÉ ROUTIÈRE (1992)
    Le trafic - SÉCURITÉ ROUTIÈRE (1992)
Also :
Jewel heist - Verizon
Overtime - Qualcomm

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Michael Kerpan
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Re: Television Commercials

#217 Post by Michael Kerpan » Fri May 31, 2019 3:14 pm

Jun Ichikawa was one of Japan's most successful (and famed) directors of commercials prior to beginning his career as a film director. As far as I can tell, his commercial work more or less funded his film work. Some of his commercials used to be findable on Youtube, but I had no luck trying to find any recently.

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colinr0380
Joined: Mon Nov 08, 2004 4:30 pm
Location: Chapel-en-le-Frith, Derbyshire, UK

Re: Television Commercials

#218 Post by colinr0380 » Fri May 31, 2019 6:10 pm

I wonder if that may have had any influence on the plot of the wife being obsessed with buying designer label clothing in Tony Takitani!

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Michael Kerpan
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Re: Television Commercials

#219 Post by Michael Kerpan » Fri May 31, 2019 7:09 pm

colin -- I think the designer label obsession was built into the source story. ;-)

I _think_ this is one of JI's Ajinomoto ads (starring KIrin Kiki and Rena Tanaka -- this "series" went on for many years -- this would be a later one): https://www.youtube.com/watch?v=PpqU-pYREQc . This is probably (a somewhat earlier) one: https://www.youtube.com/watch?v=QoAAQxRPsRk . Here is the earliest I could find (and one I am pretty sure was done by JI): https://www.youtube.com/watch?v=WbWRh6ukRMA.

It is, I think, easy to see that Kore'eda was influenced by JI's ads (the same is true as to JI's movies).

Some of JI's ads were absolutely stunning -- one series involved kids of divorcing parents -- and the last of the series was a genuine tear jerker!

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BenoitRouilly
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Re: Television Commercials

#220 Post by BenoitRouilly » Sat Jun 01, 2019 6:46 am

Is this Kirin Kiki playing in those ads? (This is why you said Kore-eda was influenced?)

I've gathered all the adverts of Wes ANDERSON in this thread (fixing the broken links as well):

American Express : https://www.youtube.com/watch?v=UAKwITTMCxI
IKEA : https://www.youtube.com/watch?v=0CCL-vhEtf4
Stella Artois (with Roman COPPOLA) : https://www.youtube.com/watch?v=hJ3dtPlD-8Q
Prada – Candy (with Roman COPPOLA) : https://www.youtube.com/watch?v=KfUoZFezNkc
AT&T "College Kid," "Reporter," "Mom," "Architect," "Actor" and "Businessman."  : https://www.youtube.com/watch?v=f0AtZbgmAr4 / https://www.youtube.com/watch?v=d3m7t4ub8Jo / https://www.youtube.com/watch?v=C2zn-8KAiro / ... ?
Mr Hulot – Softbank : http://www.culturepub.fr/videos/softban ... eur-hulot/
Prada : https://www.youtube.com/watch?v=b87B7zyucgI
Sony Xperia : https://www.youtube.com/watch?v=KnIA3J-D1lI
Hyundai « talk to my car » (2012) : https://www.youtube.com/watch?v=Nc9-Ofl2I64
H&M « Come Together » : https://www.youtube.com/watch?v=aXLO2dFfwLE
Dasani : ?
Tender Stories N°5 - Tous : http://www.culturepub.fr/videos/tous-bi ... ories-no5/
Last edited by BenoitRouilly on Sat Jun 01, 2019 1:47 pm, edited 1 time in total.

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Rublev's Ghost
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Re: Television Commercials

#221 Post by Rublev's Ghost » Sat Jun 01, 2019 8:13 am

Police vs Clowns Heist : Frozen in Time for Philips HD directed by Adam Berg. One of my favourites


https://www.youtube.com/watch?v=T-i7O_ISx8U

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Michael Kerpan
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Re: Television Commercials

#222 Post by Michael Kerpan » Sat Jun 01, 2019 8:23 am

Rena Tanaka and Kiri Kiki were regulars (as a team) in Ajinomoto ads for 10 years or so. I also found some Ajinomoto ads featuring Aoi Miyazaki and some older actress (playing a mother rather than grandmother -- I think) -- so far as I know, Jun Ichikawa didn't work on this (softer-edged) series of ads. Not sure when JI retired from his Ajinomoto series (but even the post-JI ones look like they tried to continue his style).

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BenoitRouilly
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Re: Television Commercials

#223 Post by BenoitRouilly » Sat Jun 01, 2019 1:38 pm

Interesting. I'm thinking of Kawase's Sweet Bean when I see Kiki Kirin in those ads. But she was a lot younger.

Speaking of Japanese ads : Quentin Tarantino in a Softbank ad (with subtitles) did he direct it?

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BenoitRouilly
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Re: Television Commercials

#224 Post by BenoitRouilly » Wed Jun 05, 2019 4:50 pm

Spike JONZE

Lakai – Fully Flaired, Fully Girl 
Levi’s – Dressing Room 
SoftBank – Sumo 
Absolute Vodka – I’m Here 
Nissan – Frontier Trucks 
Wrangler / 2 - 3
Nike Guerilla Tennis (1995) 
Levi’s – Doctors (1996)
Nike – Epic Point (1996) 
Nissan – Chair (1998) 
Sprite – Granola Cola (1998) 
Sprite – Kobe (1998) 
Nike – Morning After Y2K (1999)
Sprite - Sun Fizz (1999) 
Ikea - Lamp (2002)
Levi’s – Flyweight Jeans (2002)
Addidas – Hello Tomorrow (2005) 
Gap – Pardon Our Dust (2005)
Miller Lite – Audition (2006) : 2 - 3 - 4 - 5 - 6
Lakai – Fully Flaired (2007)
Lakai - Twizzler (2010)
Kenzo World (2016)
Apple HomePod (2018) / Making of
Squarespace - Dream It (2019)
MedMen – The New Normal (2019) 

beamish14
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Re: Television Commercials

#225 Post by beamish14 » Wed Jun 05, 2019 6:51 pm

Gus Van Sant's 1996 Levi's jeans ad. When Van Sant turned over his archives to the Academy several years ago, an extended version of it entitled 4 Boys in a Volvo was unveiled.

Fascinating reel of Tony Kaye's work

Sample of ads made by the underrated Phil Joanou (Three O'Clock High and State of Grace)

Timex commercial by Tim Burton

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